There are so many apps and tools out there that help us with all kinds of things. From scheduling meetings to managing the social media accounts of our businesses, the world is slowly becoming a more technological place. And while some lament what this means for human interaction, others are taking advantage of these advancements.
This article aims to take you through how technology has evolved to make things easier for businesses, no matter their size or industry. If you are willing to hire some IT Solutions Company to do this job for you, read on to get good information first.
Thanks to smartphones, tablets, and laptops, connecting with customers is easier than ever before. It used to be that businesses needed a large marketing team and plenty of cash to launch a social media campaign and promote their brand online. Today? They can do it themselves with the help of apps like Hootsuite or Buffer, both excellent choices for scheduling posts and monitoring mentions on Twitter and Facebook. Even better? These services are affordable enough for small business owners who don’t have deep pockets.
Managing your business electronically has become more straightforward and more accessible than ever.
If you’re looking to get back on track with your growth, you’ll need to be using a robust analytics platform so that you can measure everything and nobody can get away without it. Google Analytics is the first thing I look at when I evaluate a potential client’s website. It has everything goals, objectives, campaigns, and performance data.
Let’s look at how Google Analytics can help your business. Analytics and goals Analytics is about tracking all the activity that happens on your site. You can set goals for almost everything, and you can set a variety of time ranges. For example, in the last seven days, months, or year is an option and custom dates.
You can also set a goal to be reached by a specific date, and Google Analytics keeps track of that for you. It supports all of this data in one place to see what areas need more effort and how your business is performing on your site compared to previous periods.
Businesses of all sizes can use technology to improve their efficiency:
Holsey Chen is a software engineer on the Product Engineering Steering Team at Moz. Previously, she was a product manager on Moz’s flagship product and a product architect on developments in the Moz Local, Moz Analytics, and Followerwonk product lines.
As a technology company, Moz is dependent upon search technology to deliver quality results to its users. Google Analytics provides Moz with a reliable and accurate service to track site activity and growth. In addition, it works seamlessly with Moz Local, Moz’s local SEO platform, allowing them to provide intelligent data for businesses looking to improve their online presence.
Mobile apps and online tools can help you with your email, social media:
Some tools are available that will help you manage your social media, email, and website from one place. Social Oomph is a good example. This tool allows you to post to multiple social media accounts from one place, manage your email accounts, and edit your website. Next is an agency that focuses on making dealing with customer voicemails as quick and hassle-free as possible.
You can also set up pop-ups for your deliveries or pick-up requests, which will save you significant amounts of time. As a bonus, lots of these tools are very customizable, which means that you can create something just for yourself and quickly show it off to the world.
Out of the many tools that I have listed here, I consider a few essential. While some will not only help you with social media but also email, showing off your work, or even creating a campaign, we live in an app-centric world. That means that the few tools that I have listed below are only a door opener to your most utilized tools.
This is by no means a detailed post on social media management, but there are tons of options out there for you and your staff. While I don’t have much more to add, I may have inadvertently missed some additional tools worth looking into. What you can do and find out for yourself will help you and your business become much more efficient.
Cloud-based services can also help you manage your business without hardware or software:
The trend of businesses moving to the cloud is growing. Cloud-based services such as Dropbox, Google Docs, and Slack can help you manage your business without needing to maintain any hardware or software in the office. Many of these services are free, but you can also choose to pay for additional features. The following are a few examples of tools that help businesses cut down on administrative tasks.
Use these tips to streamline your business:
Use a task management system Task management is an ideal way to create a system for delegating tasks that you might handle in the future. The problem with too many people doing jobs that they performed in the past is that nobody is writing down what they have to do. If you are an eCommerce business owner, it will be hard to manage the return of products you no longer sell.
This is why you must create a system that involves a paper trail of tasks so that when you speak with different employees about what to do, they know what you expect of them. There are several commonly used task management software services. Some are free.
Others allow for the purchase of additional software. Buffer has recently released a task management tool. Besides, the tool allows given a website the ability to create a task and track it. Tableau Software has some adorable task management tools as well. Both of these will help you take all the planning and scheduling for your business online.
Efficiently schedule your tasks:
Furnace scheduling is one of the earliest uses for technology in the software industry. However, we use it to prevent the need to visit a clerk in order to place an order constantly. The software has become a place to help streamline these sales as well.
Furnace scheduling takes a business from scheduling meetings with customers to planning the engines in the furnaces. Instead of putting a forum on Facebook, an online calendar will design the machines. However, you need to start the process of preparing food for your business.
Technology has evolved to make things easier for businesses. The benefits of technology are endless, and it’s time you started using them in your industry.