Public Relations

Public Relations (PR) is the strategic communication process that builds mutually beneficial relationships between organizations and their publics. It involves managing the flow of information between an organization and its audiences, including customers, stakeholders, employees, and the media. The main goals of public relations are to create a positive image, enhance brand reputation, and maintain a favorable public perception through various communication channels, including press releases, social media, events, and community engagement. PR professionals use storytelling, media relations, and crisis management to influence public perception and shape the narrative surrounding an organization or individual.