New Brand Messenger for Suntory’s Kinmugi
The renowned actor, Toyohiro Takenouchi, has been announced as the latest messenger for Suntory’s Kinmugi brand. This comes as part of a fresh initiative aimed at engaging a broader audience after the brand’s product overhaul last December.
Takenouchi, alongside established actress Haru Kuroki, is set to take the spotlight in an exciting new television campaign. Their advertisements, titled “Today, I’m Home (Him)” and “Today, I’m Home (Her),” will air nationwide starting in 2025, promising to captivate viewers with relatable storytelling.
In the “Him” installment, Takenouchi plays an editor at a publishing company who visits a seasoned manga artist on a tight deadline, delivering snacks while navigating the chaos of creation. The audience will see him unwind at home with a refreshing Kinmugi after a long day. Meanwhile, Kuroki portrays a novice floral shop manager, capturing the soothing moments of life at home in her own narrative.
When asked about his favorite relaxation routine, Takenouchi shared that nothing beats a good bath upon returning home. He enjoys using fragrant bath additives that enhance his relaxation time. Kuroki, on the other hand, loves to unwind with music and often finds herself dozing off on the sofa. This new partnership is set to elevate the Kinmugi brand, highlighting the comforts of home life.
Experience the Comfort of Home: Suntory’s Kinmugi Welcomes New Faces
Suntory’s Kinmugi brand is making waves with the announcement of its new brand messengers, renowned actor Toyohiro Takenouchi and actress Haru Kuroki. As part of a dynamic marketing strategy following a comprehensive product overhaul in December, this partnership aims to resonate with a broader consumer base.
Features of the New Campaign
The upcoming television campaign, set to launch nationwide in 2025, consists of two main advertisements: “Today, I’m Home (Him)” featuring Takenouchi, and “Today, I’m Home (Her)” starring Kuroki. Each ad incorporates storytelling that reflects the relatable moments of home life, allowing viewers to connect with the brand’s message of comfort and relaxation.
– “Today, I’m Home (Him)”: Takenouchi steps into the role of an editor at a publishing company who brings snacks to a seasoned manga artist. The narrative showcases the hustle of creativity while emphasizing the importance of unwinding with a refreshing Kinmugi after a demanding day.
– “Today, I’m Home (Her)”: In contrast, Kuroki embodies a novice floral shop manager, illustrating her serene moments spent at home. Her story highlights the tranquil aspects of domestic life, linking them to the comforting experience of enjoying Kinmugi.
How Kinmugi Enhances Relaxation
Both messengers have shared their personal relaxation rituals, which align well with the Kinmugi lifestyle:
– Toyohiro Takenouchi: He emphasizes the joy of a long, fragrant bath to unwind after a busy day, suggesting that Kinmugi enhances this peaceful experience.
– Haru Kuroki: She finds solace in music, often drifting off on the sofa, emphasizing the brand’s connection to relaxation in familiar environments.
Pros and Cons of Kinmugi
# Pros
– Quality Ingredients: Kinmugi is known for its use of high-quality ingredients, making it a refreshing choice for consumers.
– Unique Flavor Profile: Offers a unique taste that appeals to various palates, enhancing home dining experiences.
– Emphasis on Relaxation: The brand aligns itself with the consumer’s need for comfort during home life.
# Cons
– Availability: Depending on location, Kinmugi may not be easily accessible everywhere.
– Market Competition: Facing stiff competition from other beverage brands may affect its market share.
Insights and Predictions
With the new campaign and the star power of Takenouchi and Kuroki, market analysts predict an uptick in Kinmugi’s popularity. The blend of relatable storytelling with a focus on everyday convenience could redefine how consumers perceive home relaxation.
Conclusion
As Suntory’s Kinmugi embarks on this exciting promotional journey with Toyohiro Takenouchi and Haru Kuroki, it not only aims to strengthen its market position but also to reaffirm its commitment to providing consumers with a refreshing outlet for relaxation. This innovative approach may set new trends in home-oriented advertising, inviting people to savor life’s simple pleasures.
For more information about Kinmugi, you can visit the official Suntory website.
